Social network marketing Literature review Example | Topics and Well Written Essays - 500 words

Social network marketing - Literature review Example Thus, in this customer-oriented financial system, companies are trying to discover additional money-making methods to promote their business services and products-line, access existing clients, and make new users/clients across the business boundaries (Phillips et al., 2010). In addition, social networking websites facilitate users to communicate with people who exchange or distribute similar ideas or information. Although these websites were originally produced to assist social associations, dealers are recognizing the prospect of these sites to offer the mechanisms to encourage valuable services and products of business. In this scenario, a very popular social networking website in the U.S. is Facebook, which comprises more than 500 million worldwide users. Additionally, the social networking websites similar to Facebook, Flickr and MySpace have turned into a well-liked method to distribute and publicize web based material. Their huge fame has directed to viral marketing methodolog ies that try to offer useful content, services, effective products and thoughts through these social networking websites.

Methods of research Assignment Example | Topics and Well Written Essays - 250 words

Methods of research - Assignment Example Answer to Question 2: The first step is to define and refine a topic. Here, the researcher starts with a clearly defined and well-focused research question and a plan. The second step is to design the search. This step involves planning the research strategy at which point the research decides on the type of literature review, its extent, and the forms of literature to include. The third step is locating the research literature. This step depends on the type of literature sought. It is usually advisable that multiple research strategies be employed in order to counteract the limitations of a single search method. The fourth step is evaluating the results and determining what to record. The final step is to write the review. This requires planning and good, clear writing. The aims and objectives of the study need to be kept in mind and then be questioned and evaluated, not just accepted as facts. Answer to Question 3: A keyword is an important term relating to a specific topic, and is likely to be found in a title. Keywords are important in the literature search because they help the researcher obtain relevant information. This is because keywords break down the research problem into its key words or concepts which can be searched with ease. Answer to Question 4: The steps of writing a quantitative review of literature are: identifying the problem or research question; determining the purpose of the study; searching and reviewing the literature relating to the question and developing a framework; defining and refining the research question or formulating a research hypothesis; selecting the research method and determining the design of the study; specifying the group of subjects to be studied. Answer to Question 6: This depends on what sample size she needed but she seems wrong. The first step should have been to determine the population from which the sample was to be selected. Supposing that the town had a population of